Merchandise Rewards > Brand Spotlight > Citizen - Bulova
CITIZEN Watches
Celebrating 100 years, CITIZEN, a pioneer in watchmaking and innovative technology, promotes excellence and creativity with a deep-rooted respect for craftsmanship.
Why CITIZEN?
CITIZEN advocates “Better Starts Now,” searching for and accomplishing goals that better our lives. In this respect, CITIZEN aligns with organizations and personalities that reflect the values of the brand, including the CITIZEN Naismith Trophy, National Merit Scholarship and Good360.
Why CITIZEN?
CITIZEN advocates “Better Starts Now,” searching for and accomplishing goals that better our lives. In this respect, CITIZEN aligns with organizations and personalities that reflect the values of the brand, including the CITIZEN Naismith Trophy, National Merit Scholarship and Good360.
Eco-Drive Collection
In 1976, we invented the world’s first light-powered, analogue quartz watch that runs using only light as a power source. This technology, now known as ECO-DRIVE, can generate power from any light source – artificial, natural and even dim light – to keep watches running without ever replacing batteries.
Atomic Timekeeping Collection
We launched the world’s first multiband Atomic Timekeeping watch in 1993, and remain a pioneer of this field. Combined with our proprietary light-powered ECO-DRIVE technology, when owning a Citizen Atomic Timekeeping watch, you will get precise time powered by any light source.
Atomic Timekeeping Collection
We launched the world’s first multiband Atomic Timekeeping watch in 1993, and remain a pioneer of this field. Combined with our proprietary light-powered ECO-DRIVE technology, when owning a Citizen Atomic Timekeeping watch, you will get precise time powered by any light source.
Bulova Watches
In 1875, just as America was entering its golden age of industry and progress, one visionary leader would rise to ignite a series of iconic moments in our nation’s history – and transform the way the world perceived time.
Why Bulova?
Bulova's industry innovations have included everything from pioneering standardized production of watches to developing the first fully electronic watch with proprietary tuning fork-based technology, making it at the time the most accurate watch in the world. But our breakthroughs reached beyond the world of timekeeping alone.
